CLIENT

DIMMO

SCOPE

UX Analysis

UX Research

Product Design

Website Design

App Design

STACK

Dimmo is an AI-powered platform that allows buyers to watch SaaS product demos without engaging in traditional sales cycles. By offering curated demo experiences and hosting events like "Dimmo Day," Dimmo enables vendors targeting the same ideal customer profile (ICP) to present their solutions directly to potential buyers.

Visit Website

Before

after

Landing page

Problem Statement
- Dimmo’s product felt outdated, no real UX thinking, no clarity.
- Messaging and positioning were vague. Users didn’t fully “get it.”
- Demo browsing lacked flow, felt more like a file library than a premium platform.
- Navigation was clunky, and content hierarchy was all over the place.
- They needed a team to cook modern design + smart UX to match their bold vision

Product Design

The Solution:
- Reimagined Dimmo as the Netflix of SaaS demos, focused on content discovery.
- Restructured the UX to reduce friction, clean IA, smart filtering, fewer steps to watch.
- Built a modular UI system, easy to scale, fast to ship.
- Infused the brand into every screen, positioning and clarity built into the product.
- Developed the frontend to bring it all to life, fast, responsive, and scalable.

Product design

Product Design

The Result:
- Dimmo now feels like a real product, not an MVP.
- Clearer brand identity. Stronger positioning.
- UX flows that work today and scale tomorrow.