Deliverables for 1 video
Everything included when we ship one launch video for your next release.
Market, competitor, and voice-of-customer research - the angle your audience already wants- Your bold claim: the single counter-positioned statement the launch hangs on
- Hook options, scored and rewritten until one survives
- Full scene-by-scene script with motion direction
- Built on weroast's Positioning, CRO and Virality frameworks
- A platform-native cut (one dimension; vertical short on request)
- Launch-day post copy written to carry the video
- A first-frame/thumbnail engineered for the scroll-stop
- The paper trail: research, rejected hooks, and the critique behind the final cut
- Additional strategy to make the launch post viral
