

The Brief
Kuhnic is an enterprise AI partner. Voice agents, AI systems, automations, app development — they help companies remove operational friction with AI. Serious work for serious companies like Coursera and AroundTown.
They had a website. But it was aging, and more critically, it wasn't conveying their positioning through design. The messaging was there in the copy. The design just wasn't carrying its weight.
They needed a redesign that didn't just look good — it needed to feel like Kuhnic. And Kuhnic isn't your average AI agency.
The Brief
Kuhnic is an enterprise AI partner. Voice agents, AI systems, automations, app development — they help companies remove operational friction with AI. Serious work for serious companies like Coursera and AroundTown.
They had a website. But it was aging, and more critically, it wasn't conveying their positioning through design. The messaging was there in the copy. The design just wasn't carrying its weight.
They needed a redesign that didn't just look good — it needed to feel like Kuhnic. And Kuhnic isn't your average AI agency.
The Idea That Changed Everything
This was one of our most fun projects. And the reason it was fun is because the concept clicked in a way that doesn't always happen.
During brainstorming, we explored multiple directions. But the one that stuck was rooted in something unexpected: Greek architecture.
Think about it. The Greeks built structures that were simultaneously complex and elegant. Massive engineering feats that looked effortless. Intricate details that most people would never consciously notice but would absolutely feel. Columns with slight curves to appear perfectly straight. Temples with proportions that trigger a sense of harmony in your brain without you knowing why.
That's Kuhnic. They build complex AI systems that, when done right, feel effortless to the end user. The engineering is massive; the experience is elegant. The details are obsessive; the result is clean.
So we designed the entire website through that lens. Not with Greek columns and marble textures (that would be terrible). But with the philosophy of Greek architecture — precision in proportion, intentional detail, complexity that presents as simplicity. Every spacing decision, every type choice, every visual element was designed to communicate that this is a company that obsesses over craft.
The Idea That Changed Everything
This was one of our most fun projects. And the reason it was fun is because the concept clicked in a way that doesn't always happen.
During brainstorming, we explored multiple directions. But the one that stuck was rooted in something unexpected: Greek architecture.
Think about it. The Greeks built structures that were simultaneously complex and elegant. Massive engineering feats that looked effortless. Intricate details that most people would never consciously notice but would absolutely feel. Columns with slight curves to appear perfectly straight. Temples with proportions that trigger a sense of harmony in your brain without you knowing why.
That's Kuhnic. They build complex AI systems that, when done right, feel effortless to the end user. The engineering is massive; the experience is elegant. The details are obsessive; the result is clean.
So we designed the entire website through that lens. Not with Greek columns and marble textures (that would be terrible). But with the philosophy of Greek architecture — precision in proportion, intentional detail, complexity that presents as simplicity. Every spacing decision, every type choice, every visual element was designed to communicate that this is a company that obsesses over craft.
The Execution
We brainstormed with the Kuhnic team, worked through different visual directions, and locked the design style that was most uniquely them. Not a style that could work for any AI company — a style that could only be Kuhnic.
The positioning came through in every detail. The way sections breathe. The way information is layered. The way the design makes you slow down and actually read, instead of just scanning.
Development was handled by their team, but the design was ours — every pixel, every interaction, every visual decision.
The Execution
We brainstormed with the Kuhnic team, worked through different visual directions, and locked the design style that was most uniquely them. Not a style that could work for any AI company — a style that could only be Kuhnic.
The positioning came through in every detail. The way sections breathe. The way information is layered. The way the design makes you slow down and actually read, instead of just scanning.
Development was handled by their team, but the design was ours — every pixel, every interaction, every visual decision.
13 Days.
From kickoff to final design delivery: 13 days.
Not because we rushed. Because when the concept is right and the partnership is tight, great work doesn't need to take forever. It needs to take exactly as long as it needs to.
They loved it. We loved making it.
13 Days.
From kickoff to final design delivery: 13 days.
Not because we rushed. Because when the concept is right and the partnership is tight, great work doesn't need to take forever. It needs to take exactly as long as it needs to.
They loved it. We loved making it.
Client’s feedback
Client’s feedback
They've been amazing to work with, have made the process easy, brainstormed on UX ideas with us, and truthfully played as an extension of our team. All that to say, if you're looking for a design/dev agency that's damn good at what they do, check them out.
They've been amazing to work with, have made the process easy, brainstormed on UX ideas with us, and truthfully played as an extension of our team. All that to say, if you're looking for a design/dev agency that's damn good at what they do, check them out.


Troy Munson
Troy Munson
CEO @ Dimmo
CEO @ Dimmo
Branding
Branding

Website
Website




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