CLIENT

PULSE

SCOPE

Brand Identity
Product Design
Website Design

STACK

Pulse is a team and project management tool designed for companies with layered structures.

Sub-managers can assign tasks to their teams, and clients get a custom view—making operations smoother for everyone.

Landing page

  • Problem Statement

    • Pulse had a basic product, but it lacked structure, UX clarity, and role-specific flows.
    • The branding didn’t match their audience or ambitions.
    • Their identity, UX, and UI all needed a serious upgrade before scaling.
    • They didn’t have a website, making it harder to pitch or sell.
    • They needed a team that could rethink and rebuild their product and brand from the ground up.
Product Design
Product Design

  • The Solution:

    • Led brand strategy and naming, then crafted a strong visual identity. (logo, colors, typography, tone)
    • Designed their entire web app from scratch with a solid design system, 55+ modular, scalable screens.
    • Built intelligent UX with role-specific features (managers, sub-managers, teams, clients).
    • Created a fast, modern UI that’s easy to expand as they grow.
    • Designed and built a marketing website from zero, clear, focused, and ICP-aligned.
Product design
Product Design
Product Design

  • The Result:

    • Pulse now has a complete product and brand system, ready to scale.
    • Their UX flows make complex team management feel effortless.
    • The new website gives them a strong online presence.
    • Everything from visuals to experience, is built for scale and clarity.

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