Sonora Case Study
A VC-backed San Francisco startup founded by an ex-Salesforce PM. A complex agentic CX platform. Brand, website, motion — designed to make enterprise AI feel effortless.
Brand Design
Website Design
Framer Development
Motion Design
When a Salesforce PM Builds His Own Thing
Anton spent years as a PM at Salesforce — deep in the trenches of enterprise CX, watching teams drown in customer data spread across twelve different tools. Then he went and built what he wished existed: Sonora, an agentic CX platform that unifies every customer signal into one AI interface.
Risk detection. Expansion opportunities. Adoption blockers. Meeting notes without bots joining your calls. The whole thing is built for B2B SaaS teams managing 100+ enterprise accounts — people who don't have time for another dashboard that creates more work than it solves.
Anton raised funding and came to us with a clean brief: build the brand and website that matches the ambition of this product.
When a Salesforce PM Builds His Own Thing
Anton spent years as a PM at Salesforce — deep in the trenches of enterprise CX, watching teams drown in customer data spread across twelve different tools. Then he went and built what he wished existed: Sonora, an agentic CX platform that unifies every customer signal into one AI interface.
Risk detection. Expansion opportunities. Adoption blockers. Meeting notes without bots joining your calls. The whole thing is built for B2B SaaS teams managing 100+ enterprise accounts — people who don't have time for another dashboard that creates more work than it solves.
Anton raised funding and came to us with a clean brief: build the brand and website that matches the ambition of this product.
The Brainstorm That Set Everything Up
This was one of those projects where the brainstorming phase was genuinely energizing. Anton thinks in product, we think in design — and when those two perspectives collide on a complex product, you get to the interesting questions fast.
The central challenge: Sonora does a lot. Customer intelligence, AI copilot, automated workflows, meeting transcription, CRM enrichment. If you list all of that on a website, you get a feature graveyard. If you simplify too aggressively, you undersell the product and leave enterprise buyers unconvinced.
We needed to find the narrative spine — the single thread that ties everything together so the visitor understands the system, not just the features. We landed on: "The fastest way to understand your customers." Everything on the site supports that one idea. Every section, every animation, every visual is answering the question: how does this help me understand my customers faster?
The Brainstorm That Set Everything Up
This was one of those projects where the brainstorming phase was genuinely energizing. Anton thinks in product, we think in design — and when those two perspectives collide on a complex product, you get to the interesting questions fast.
The central challenge: Sonora does a lot. Customer intelligence, AI copilot, automated workflows, meeting transcription, CRM enrichment. If you list all of that on a website, you get a feature graveyard. If you simplify too aggressively, you undersell the product and leave enterprise buyers unconvinced.
We needed to find the narrative spine — the single thread that ties everything together so the visitor understands the system, not just the features. We landed on: "The fastest way to understand your customers." Everything on the site supports that one idea. Every section, every animation, every visual is answering the question: how does this help me understand my customers faster?
Brand + Website + Motion: One System
The brand was designed from scratch. Sonora needed an identity that could hold its own next to the enterprise tools its users already live in — Salesforce, HubSpot, Slack, Jira — without looking like a knockoff of any of them. Clean, confident, distinctly Sonora.
The website is where it all came together. Built on Framer, designed to guide enterprise buyers through a complex product without overwhelming them. The section flow is deliberate: unified data → actionable insights → automated workflows → AI meeting notes. Each section builds on the last, creating a logic chain that makes the product feel inevitable rather than complicated.
The motion work was critical. For a product that's all about bringing clarity to chaos, static screenshots don't communicate the experience. We designed and implemented motion directly on the website — not decorative animations, but functional motion that shows data flowing, insights surfacing, and actions being taken. Motion that makes you feel how the product works before you ever sign up.
Brand + Website + Motion: One System
The brand was designed from scratch. Sonora needed an identity that could hold its own next to the enterprise tools its users already live in — Salesforce, HubSpot, Slack, Jira — without looking like a knockoff of any of them. Clean, confident, distinctly Sonora.
The website is where it all came together. Built on Framer, designed to guide enterprise buyers through a complex product without overwhelming them. The section flow is deliberate: unified data → actionable insights → automated workflows → AI meeting notes. Each section builds on the last, creating a logic chain that makes the product feel inevitable rather than complicated.
The motion work was critical. For a product that's all about bringing clarity to chaos, static screenshots don't communicate the experience. We designed and implemented motion directly on the website — not decorative animations, but functional motion that shows data flowing, insights surfacing, and actions being taken. Motion that makes you feel how the product works before you ever sign up.
The Pedigree Matters
We don't name-drop credentials for the sake of it. But when a founder has been a PM at Salesforce and has VC backing, it tells you something about the bar they're operating at. The design had to meet that bar. Not "look nice for a startup." Not "good for the budget." Enterprise-grade design quality for a product with enterprise ambitions.
The result is a website that makes a complex AI platform feel like the simplest tool in your stack. That's the hardest design trick in enterprise: making the sophisticated feel straightforward.
The Pedigree Matters
We don't name-drop credentials for the sake of it. But when a founder has been a PM at Salesforce and has VC backing, it tells you something about the bar they're operating at. The design had to meet that bar. Not "look nice for a startup." Not "good for the budget." Enterprise-grade design quality for a product with enterprise ambitions.
The result is a website that makes a complex AI platform feel like the simplest tool in your stack. That's the hardest design trick in enterprise: making the sophisticated feel straightforward.
Motion
Motion
Branding
Branding
Product
Product
Website
Website
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