The Solar Design Problem Nobody Talks About
Here's something the solar industry doesn't like to admit: most people who could benefit from solar don't trust the companies selling it.
The industry has a perception problem. Too many aggressive sales tactics, too many forgettable websites that look like they were templated in 2019, too many promises without proof. For a company like Annova — operating across multiple states, handling real installations, actually delivering on what they promise — the design gap between how good they are and how they look was costing them credibility.
When a homeowner is deciding whether to put $30,000+ worth of panels on their roof, the design of every touchpoint matters. The website. The app. The brand. Every pixel is either building trust or eroding it. There is no neutral.
The Solar Design Problem Nobody Talks About
Here's something the solar industry doesn't like to admit: most people who could benefit from solar don't trust the companies selling it.
The industry has a perception problem. Too many aggressive sales tactics, too many forgettable websites that look like they were templated in 2019, too many promises without proof. For a company like Annova — operating across multiple states, handling real installations, actually delivering on what they promise — the design gap between how good they are and how they look was costing them credibility.
When a homeowner is deciding whether to put $30,000+ worth of panels on their roof, the design of every touchpoint matters. The website. The app. The brand. Every pixel is either building trust or eroding it. There is no neutral.
The "Keep Coming Back" Effect
What Tanner said sums up the whole relationship better than any narrative we could write. They've used half a dozen design teams. They keep coming back to us. Not because we're the cheapest or the closest. Because the details matter in an industry where trust is everything, and we're the team that gets the details right.
The "Keep Coming Back" Effect
What Tanner said sums up the whole relationship better than any narrative we could write. They've used half a dozen design teams. They keep coming back to us. Not because we're the cheapest or the closest. Because the details matter in an industry where trust is everything, and we're the team that gets the details right.
Client’s feedback
Client’s feedback
We've used half a dozen designers in the past, these guys are absolutely the best. We always come back to WeRoast. Fast, professional and they pay attention to the details that matter.
We've used half a dozen designers in the past, these guys are absolutely the best. We always come back to WeRoast. Fast, professional and they pay attention to the details that matter.
Tanner Hale
Tanner Hale
VP of Sales @ Anova
VP of Sales @ Anova
Branding
Branding
Website
Website
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