Brand identity design for B2B software companies
We design 1-of-1 brand identities that claim permanent space in your buyer's mind, including logos, iconography, typography, logomations, and brand books.
Designed for 50+ SaaS and Ai startups
What people say about weroast.
FAQ
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Yes. Brand identity (logo system, color, typography, visual language, Figma design system, and brand book) is a standalone engagement. Many clients then bring the brand into a website sprint separately. We can scope both together or either independently depending on where the highest priority is.
Most branding agencies apply a process that produces a set of deliverables (logo, colors, fonts) without grounding every decision in specific strategic inputs about positioning, ICP, and market. Our brand design process starts with requirements that surface exactly what makes this company specific before any visual direction is explored. The identity that comes out of that process looks like your company specifically, not like a competent application of branding conventions.
Everything. The Figma files, the design system, the brand guidelines, the exported assets. No ongoing retainer required. The brand is yours and can be extended by any designer working from the Figma system and guidelines.
Yes, and that is the recommended sequence for many clients. Build the brand identity first so the system is locked. Then extend it into the website design, product design, and sales enablement assets. Each surface extends the same visual logic rather than being designed independently and reconciled later. Ask about the combined scope on the discovery call.
Yes. A brand refresh (updating an existing identity to make it more specific, more distinctive, or more consistent) follows the same process as a new identity, with the existing brand as a starting point rather than a blank canvas. We surface what works, what does not, and what needs to be more specific before exploring new directions.
