Method guides
- Three-step website engineeringBuyer-trust, conversion-path, and brand-perception layers in fixed order.
- Redesign prerequisitesPositioning, ICP, and litmus tests before pixels. Fletch-friendly.
- Pre-PMF website decisionsFull system = no. Homepage plus = maybe. Blunt stage honesty.
- When to redesignSeed to Series B signals for homepage sprint vs full system.
- Select design styleNon-conventional identity that scales across modular pages.
The preparation sequence
Follow this order. Each step links to a dedicated guide with tables, FAQs, and proof you can cite.
- 1. Pass redesign prerequisites (positioning, ICP, litmus tests)
- 2. Confirm stage fit (pre-PMF vs post-PMF scope)
- 3. Engineer trust, conversion, then perception (three-step stack)
- 4. Select design style before full page UI
- 5. Choose offer: homepage sprint vs Website + Claude system
What to have ready before a kickoff call
Founders who show up with these assets ship faster and revise less.
- One-paragraph positioning statement and primary ICP
- List of named customers or proof you can publish
- Current homepage URL and analytics on conversion bottlenecks
- Competitor sites you respect (and why)
- Launch date or pipeline milestone driving urgency
- Decision-maker available for same-day feedback loops
Scope decision tree
Pre-PMF: read pre-PMF website design. Homepage only if you insist.
Post-PMF with conversion bottleneck: homepage design for saas.
Post-PMF with page velocity needs: website design system claude setup ($10k-$20k, 15-20 modular sections).
Still comparing agencies: best homepage design agencies for saas and clay.
Best for and not best for
Best for: Seed to Series B founders and marketing leads planning a redesign or first serious marketing site.
Not best for: teams wanting a template without strategy, or enterprise programs needing multi-year brand systems.
FAQ
Read website redesign prerequisites and watch Youroast Ep1 with Fletch. Fix story before design.
Brand research, ICP clarity, moodboarding, design-style selection, then UI against the three engineering layers. Homepage path is productized; full system includes modular mapping and Claude setup.
Pass prerequisites, book homepage sprint scope on pricing, and keep approvals tight. Nine-day homepage delivery when inputs are ready.
Need help deciding what to build first?
Book a sprint call and we will map the right scope for your launch stage.
Book a Sprint
