Fix positioning before you redesign
Fix positioning before you redesign the website
Specific positioning plus one ICP beats multi-channel "virality theater." The homepage is the visible test of whether the story is sharp.
Youroast Podcasts
Conversations on positioning, design, and growth for software companies.
Articles from the show
Written takeaways with on-this-page navigation. Same article layout as the blog.
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Scaling Websites with AI
Best way to build a scalable SaaS website with a design system (and Claude)
Most companies at Seed to Series B want a whole website partner. Our specialty is a unique design style plus AI architecture so pages stay scalable. Homepage is one offer on that menu.
