
Design style
Gradient product
Soft spectrum, product-first cards, and a waitlist that still feels like software.
GradientSoftProduct
Gradient product design puts a cool-to-warm wash behind a very literal product story. Feature cards stay large, corners stay round, and the page still explains how the work gets done. Use it for AE tools, copilots, and anything that has to feel both new and usable on day one.
Messaging
HelpfulSelf-serveIn the work
Feel
AiryRoundContemporary
Positioning
CopilotAE toolBeta with taste
