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How much does a SaaS launch video cost?

A SaaS launch video from Weroast Motion costs $4,987 for one video or $9,900 for a pack of three. Price does not move based on company size or round size. It moves based on complexity: how many scenes, whether you need a vertical cut, and how much script development the positioning requires before the hook can be written.

Ziyan Abbas

Weroast Motion

Pick the launch system your next release deserves.

One video or a pack of three. Both include research, script, animation, and distribution strategy.

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Cory Pitt

CEO @ Wiser AI, ex-PM Rippling

Weroast works like an embedded team. Fast, high-quality, and they know our stuff! That combo is rare. I'm glad we found them.

Deliverables for 1 video

Everything included when we ship one launch video for your next release.

  • Market, competitor, and voice-of-customer research - the angle your audience already wants
  • Your bold claim: the single counter-positioned statement the launch hangs on
  • Hook options, scored and rewritten until one survives
  • Full scene-by-scene script with motion direction
  • Built on weroast's Positioning, CRO and Virality frameworks
  • A platform-native cut (one dimension; vertical short on request)
  • Launch-day post copy written to carry the video
  • A first-frame/thumbnail engineered for the scroll-stop
  • The paper trail: research, rejected hooks, and the critique behind the final cut
  • Additional strategy to make the launch post viral

Pricing at a glance

Use the packages above for live SKUs. This table is for planning.

PackagePriceBest forIncludes
1 launch video$4,987Teams with one major release or product update to announce.Research, bold claim, hook, script, animation, platform cut, thumbnail, launch post copy, distribution plan
Pack of 3 videos per month$9,900Teams with a launch calendar: new features, product updates, or ongoing campaign content. Saves $5,061 versus buying three individually.Everything in the single video, three times over

What changes the final quote

  1. Positioning clarity. If the product story is still unclear when we start, the bold claim extraction takes longer and adds rounds. Teams that arrive with a working positioning statement and a defined ICP move through the script phase in the quoted timeline.
  2. Scene complexity. A tight 40 to 60 second video with a single narrative thread costs less than a multi-scene explainer with distinct product demonstrations across different use cases.
  3. Platform cuts. The standard deliverable is one platform-native cut. A vertical short for LinkedIn or TikTok is included on request but adds half a day to the timeline.
  4. Script development rounds. One revision round is included. Teams that approve quickly ship on day 13. Teams that revisit the bold claim after script is locked add rounds.
  5. Integration with a homepage sprint. When a launch video runs alongside a homepage sprint, research overlaps and the total cost of both is lower than buying separately.

When a launch video is worth it

When your product does something that text cannot explain in five seconds. When you have a launch moment — a new feature, a new category, a new round — and want the market to remember it past the week it dropped. When your founder or PMM can carry a launch post on LinkedIn with real distribution behind it. When the homepage already explains the product clearly and the video is the next layer of attention engineering.

When the homepage still cannot explain what the product does to a cold visitor. A launch video built on a muddy message multiplies the confusion — it does not fix it. Fix the homepage and positioning first. When there is no plan for distribution, a great video sits at zero views. We will tell you this on the discovery call. We do not take briefs where the asset has no path to an audience.

Book a call. Here's how the launch gets made:

Day 1–2

Research & Positioning

Product, market, and goal. Angle and format locked.

Day 2–4

Script & Hook Pattern Interrupt

Multiple hooks + script finalization. One of the key virality factors.

Day 4–7

Storyboard & Style Frames

Scene-by-scene map + key visuals, motion language, and look locked together.

Day 8–11

Animation + Sound

That’s where we cook the animations + sound alignments.

Day 11–12

Feedback + Changes

One tight round to make changes and prepare the final version.

Day 13
Output

Launch Ready

Exports, cuts, captions, thumbnails, plus the distribution plan to give it the best shot at going viral.

What people say about Weroast

Cory Pitt

CEO at Wiser AI, ex-PM Rippling

Weroast works like an embedded team. Fast, high-quality, and they know our stuff. That combo is rare. I'm glad we found them.

Anton

Founder at Sonora, ex-PM of Salesforce

Working with them has been effortless. They're sharp, proactive, and genuinely invested in our success. From UX ideas to technical implementation, they've nailed every detail.

Troy Munson

Founder at Dimmo

They've been amazing to work with, have made the process easy, brainstormed on UX ideas with us, and truthfully played as an extension of our team. If you're looking for a design and dev agency that's damn good at what they do, check them out.

Sam Hogan

Founder at Hirebird

We've used half a dozen designers in the past, these guys are absolutely the best. We always come back to WeRoast. Fast, professional and they pay attention to the details that matter.

The Weroast Motion effect

Sizzle Reel

FAQ

No. Anyone who guarantees virality is selling you a feeling, not a deliverable. What we guarantee is that every decision — the hook, the bold claim, the first frame, the distribution copy — is made with the goal of earning attention. The rest depends on your distribution and your audience. We are honest about this on the discovery call.

The bold claim is the single counter-positioned statement your launch stands on. It is not your tagline and it is not your feature list. It is the one thing your market cannot ignore if they care about the problem you solve. We extract it from research, score it against your competitors, and rewrite it until it survives a skeptical read. The hook, the script, and the thumbnail all flow from it.

The standard format is 40 to 60 seconds. Short enough to hold attention on LinkedIn or X, long enough to make one tight argument. We deliver a platform-native cut optimized for the aspect ratio and autoplay behavior of where you are launching. A vertical short is available on request.

Yes, and it is often the right sequence. The homepage makes the product understandable to a cold visitor. The launch video creates the moment that sends them there. Research for both overlaps, which reduces total time and cost when they run together. Ask about this on the discovery call.

We write the script. You supply the product knowledge, the ICP, and any existing positioning work. We extract the bold claim, write and score multiple hooks, and produce the full scene-by-scene script with motion direction. You review, give one round of feedback, and we finalize. You do not need to arrive with a script.

The final video file in the format your platform needs, a vertical short cut on request, the first-frame thumbnail, launch-day post copy, the distribution plan for the first hour, and the full paper trail — research, rejected hooks, and the critique behind the final cut. You keep everything including the reasoning behind every decision.

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Ready to make your next launch impossible to ignore?

Book a call and we scope the video based on your release timeline and positioning readiness.

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