Focus Lab pricing in 2026: engagements, retainers and what a brand project costs

Focus Lab is one of the few brand agencies that publishes its prices. Its FAQ says that for startups and growth-stage companies, Focused Branding engagements start at $15,000 a month and typically run one to three months, putting the total around $15,000 to $50,000. For a full rebrand, merger or acquisition, Structural Rebrand engagements start at $25,000 a month and typically run three to five months, around $75,000 to $350,000 in total.

For ongoing support, retainers start at $5,000 a month for design execution and $10,000 a month for a specialized brand team working alongside yours, both month-to-month with a 30-day money-back guarantee. Its contact form asks for a budget, with ranges from $30,000 and under to $250,000 and up, or a monthly retainer.

• Focused Branding: rebrand or refresh, brand strategy, web design, visual identity, verbal identity, logo design, competitive positioning and brand guidelines.
• Structural Rebrand: builds on Focused Branding, adding full rebrand, M&A integration, brand architecture, web redesign, stakeholder alignment and multi-brand systems.
• Strategic Retainer: web design, event branding, brand rollout, sales decks, messaging refinement, landing pages and category pages, plus brand activation and AI brand tools.
• Delivery Retainer: web design, tradeshows, sales enablement, social assets, slide templates, blog thumbnails and digital ads.

Its FAQ lists a 6-week branding sprint for early-stage startups, comprehensive branding in 9 to 12 weeks, and brand strategy and complex initiatives, such as mergers, in 12 weeks or more. Work runs on a weekly cadence: a one-hour working session at the start of each week and delivery every Friday with a recorded walkthrough.

Because the tiers are priced by the month, the total depends on how many months the work takes. Focus Lab's own ranges show the spread: a Focused Branding engagement can total $15,000 or about $50,000. Ask for the planned number of months in writing, and what happens if decisions on your side take longer. We cover the general case in project-based vs subscription design.

These work with any brand agency, including us.

• How many months do you plan for our scope, and what would add a month?
• Which deliverables are finished at the end of each month?
• Is the website built in the engagement, and on which platform?
• What do we own at the end: source files, guidelines, templates, AI brand tools?
• Which B2B SaaS or AI brands like ours have you built recently?

Weroast prices brand as fixed plans for post-PMF B2B SaaS and AI companies: the Signature Brand Identity starts from $7,800 (identity, color system, typography system and brand assets), and the Scalable Brand System is $15,000, adding a brand book and custom AI tools for your team to generate on-brand posts and assets. Websites are fixed too: $9,783 for a homepage in nine days and $22,981 for six pages and a design system in 3.5 weeks. See brand design and pricing.

If you want brand and website designed by one team on fixed prices, Weroast can be a great option for you. Compare the two side by side in Focus Lab alternatives. We do not do positioning or naming ourselves; we work alongside partners such as Fletch.