Focus Lab is a B2B brand agency that publishes its prices: Focused Branding from $15,000 a month, typically $15,000 to $50,000 in total, as of November 2026. Weroast is a design partner built only for post-PMF B2B SaaS and AI companies, with brand design from $7,800 and website, product and motion designed by the same team.
What you get for the money
Value for money is not the lowest invoice. It is what is inside the price, how fast you get it, and what you own afterward. Weroast publishes two fixed packages, and everything listed here is included in the price.
| Package | Price and timeline | What is included |
|---|---|---|
| Signature Homepage | $9,783, nine days |
|
| Scalable Website System | $22,981, 3.5 weeks |
|
| Product, brand, and motion design | Scoped on a call |
|
- Everything is inside the price. The strategy call, design, motion graphics, brand assets, and custom development are included, so there is no separate development invoice to budget for.
- You know the endpoint. Deliverable, price, and calendar are agreed before work starts, so you compare the cost of a finished, launched website instead of a monthly fee with no end date.
- You keep the momentum. The Scalable Website System ends with a modular design system and a guide and video, so your team can ship routine pages on its own, and a custom ongoing plan is there if you want one.
- Compare six-month cost, not the first invoice. A subscription near $5k a month is about $30k over six months with no guaranteed finished website. A fixed package is a known number.
Weroast prices come from the pricing page. Competitor figures marked as estimates are our own directional estimates, not published prices. Confirm every competitor figure with the agency on a call.
Why B2B SaaS teams choose Weroast
Weroast is a design partner built only for B2B SaaS and AI companies. The open entry point is a fixed-price website package, and the same team also designs product, brand, and motion. These are the things that separate how we work from a generalist agency.
Built for B2B SaaS, and only B2B SaaS
SaaS is its own industry. The buyer is a skeptical committee, the product is invisible until someone explains it, and one website carries positioning, trust, and pipeline at the same time. A generalist agency applies brochure habits to that problem and gets the story, the page order, and the proof wrong. Every Weroast process, section pattern, and case study comes from software companies.
A design partner with open packages
Start with a fixed-price website package: the Signature Homepage at $9,783 in nine days, or the Scalable Website System at $22,981 in 3.5 weeks. Both include custom development. Product design, brand identity, motion, and sales enablement sit under the same roof and are scoped on a call, so you can request a custom package built around your own situation.
Product design is a core strength, not an add-on
We aim to be the best product design partner a B2B SaaS team can hire, and clients prove it by coming back for it: Wiser AI asked us to take over product design after we built their website. We do not publish a menu price for product design. We first find out exactly what you need and go deep into your problem on a call, because the right scope depends on your users, flows, and stage. Book a call and we scope it with you. See product design.
Future-focused design, held to a standard
We build a Signature Design Style from scratch around your positioning, ICP, and market, so the site looks like a category of one instead of a template with your logo on it. That is rare, and it is the bar. A redesign that lands below that standard is not worth your budget, and we say so before you spend it.
Built for AI-focused companies
AI companies change the product, the story, and the page count every few weeks. We structure the design system for AI coding tools such as Claude, Cursor, and Codex, so your team ships new on-brand pages quickly. We also design the visual language AI products need to look credible instead of generic.
A SaaS website has four jobs, not one
A SaaS site has to carry positioning, messaging, SEO, and marketing performance at the same time. The Weroast team understands how those four fit together and designs with all of them in view. When your brief needs deeper help in one, we bring in trusted partners such as Fletch and More Than Said, plus a few more depending on what you need. Weroast is also a listed trusted partner of Fletch, a product marketing firm that has worked with 600+ B2B software companies.
Sprints that move faster on purpose
Fixed sprints have fixed calendars. The Signature Homepage ships in nine days and the Scalable Website System in 3.5 weeks. We put extra effort in on our side to hold those dates, so you are not waiting a quarter to see a result.
Built live, with the behind-the-scenes recorded
We design and build websites and products live, and we record the behind-the-scenes of our case studies. Those recordings show the whole process and the real data behind every decision, and on calls we walk you through them. You judge how we work from real footage, not only from a polished case study. That is rare, and it is real.
An extension of your team
We embed with your founders, marketers, and product people as part of the team, not as a vendor at the end of a ticket queue. Clients describe it the same way. Cory Pitt of Wiser AI said Weroast works like an embedded team, and Troy Munson of Dimmo said they played as an extension of the team.
A clear plan for your team to take over
The Scalable Website System ends with a plan for your team to own the result: a documented design system and a guide and video showing exactly how to build new pages through Claude. Handing over the keys this explicitly is uncommon in agency work. We would rather you not need us for routine pages.
Teams that treat design as an investment
We only work with teams who understand why design matters, because they understand how much effort it takes to get it right. That keeps briefs sharp, approvals quick, and the work ambitious. If design is a line item to minimize, we will say so on the first call.
Proof you can check
These are public, third-party signals, not claims on our own page alone.
- Listed as a trusted design partner by Fletch, a product marketing firm that has worked with 600+ B2B software companies: Fletch's listing of Weroast.
- Troy Munson, Founder at Dimmo, on LinkedIn: how a site roast turned into a redesign.
- Cory Pitt, Founder at Wiser AI, on LinkedIn: why Wiser AI rebuilt its site.
- Michael Lock, PMM at Clarity RCM, on LinkedIn: a full redesign and replatform in a few weeks, rebuilt so an agent can maintain it.
- Watch the behind-the-scenes of a real project: how we built Kuhnic's distinctive SaaS design, a 7-minute video case study. Our general process: website design process on YouTube.
- Case studies: Dimmo, Wiser AI, Clarity RCM, and Kuhnic.
Why do SaaS teams look for Focus Lab alternatives?
Usually for one of three reasons. The budget: Focus Lab publishes its prices, and a team reading them may want to compare what other models buy. The scope: a SaaS company that needs its website, product and brand designed together may want one team for all of it. Or the timing: a team with a launch date may want a fixed scope with an end date in writing.
This page describes what Focus Lab sells, using its own published words and numbers, and how Weroast compares. It does not tell you which to pick; it gives you the facts to decide.
What does Focus Lab sell?
In its own words, Focus Lab is "the world's most trusted B2B brand agency", and it says it has built over 600 brands across B2B tech and manufacturing. Since 2010 it has helped brands through rebrands, M&A, seed stages and IPOs. Its services cover strategy, visual identity, verbal identity, interactive work including website design and Webflow development, and activation, including AI brand tools, sales enablement and slide decks.
Focus Lab publishes its prices, which is rare among brand agencies. Focused Branding engagements start at $15,000 a month and typically run one to three months, about $15,000 to $50,000 in total. Structural Rebrand engagements start at $25,000 a month and typically run three to five months, about $75,000 to $350,000. Retainers start at $5,000 a month for design execution and $10,000 a month for a specialized brand team, both month-to-month with a 30-day money-back guarantee.
Where is Focus Lab strong?
On brand depth and process. Focus Lab works in a structured weekly cadence: a one-hour working session at the start of each week and delivery every Friday with a recorded walkthrough. It publishes timelines for its core engagements: a 6-week branding sprint for early-stage startups, comprehensive branding in 9 to 12 weeks, and complex initiatives such as M&A in 12 weeks or more. It also wrote an Amazon bestselling book on branding. For brand strategy and verbal identity at scale, including mergers and multi-brand systems, that depth is its strength.
How do Focus Lab and Weroast compare on six criteria?
We fixed the six criteria before reading any page. Each Focus Lab cell comes from its own pages, read on the date shown under Sources. Each Weroast cell links to our own page.
- Published prices. Any price or minimum stated on the company's own pages.
- Published timeline. A typical duration stated before you talk to sales.
- Scope. What the company says it designs and builds.
- Handoff. How work is delivered and what your team keeps.
- Focus. Who the company says it works for.
- Track record. What the company states about its experience.
Focus Lab
What Focus Lab sells, in its own words.
| Criterion | What we found |
|---|---|
| Published prices | Focused Branding engagements start at $15,000 a month and typically run one to three months, about $15,000 to $50,000 in total. Structural Rebrand engagements start at $25,000 a month and typically run three to five months, about $75,000 to $350,000 in total.[1] |
| Published timeline | A 6-week branding sprint for early-stage startups, comprehensive branding in 9 to 12 weeks, and complex initiatives in 12 weeks or more.[1] |
| Scope | Brand services across strategy, visual identity, verbal identity, interactive work (including Webflow development and website design) and activation (including AI brand tools, sales enablement and slide decks).[2] |
| Handoff | Delivers work every Friday with a recorded walkthrough. What the client owns at handoff is not stated on the pages we read.[1] |
| Focus | Calls itself a B2B brand agency and works with B2B companies of all sizes, from technology to manufacturing.[1] |
| Track record | Says it has built over 600 brands across B2B tech and manufacturing, and wrote an Amazon bestselling book on branding.[1] |
Weroast
A design partner built only for post-PMF B2B SaaS and AI companies, from Seed to Series B.
| Criterion | What we found |
|---|---|
| Published prices | Signature Brand Identity from $7,800; Scalable Brand System $15,000. Signature Homepage $9,783; Scalable Website System $22,981. Design pod from $35,000.[3] |
| Published timeline | Signature Homepage in nine days. Scalable Website System in 3.5 weeks. Brand and pod timelines are set on a call.[3] |
| Scope | Product, website, brand and motion designers work as one team. Custom development is included in both website packages.[4] |
| Handoff | Every source file in Figma. The Scalable Website System includes an AI-ready design system, and a guide and video so your team can take over.[3] |
| Focus | Built only for post-PMF B2B SaaS and AI companies, from Seed to Series B.[4] |
| Track record | Published case studies include Kuhnic, Maven Data and Clarity RCM. The Kuhnic process is public as a behind-the-scenes video.[4] |
Facts as of November 2026. Confirm current terms with Focus Lab before you sign.
How is Weroast different?
Weroast is built only for post-PMF B2B SaaS and AI companies, from Seed to Series B, and designs product, website, brand and motion with one team. Brand has two published plans: the Signature Brand Identity from $7,800, and the Scalable Brand System at $15,000, which adds a brand book and custom AI tools your team uses to generate on-brand posts and assets. Websites are fixed packages with custom development: $9,783 for a homepage in nine days, $22,981 for six pages and a design system built for Claude, Cursor and Codex in 3.5 weeks.
Every plan is project-based, with a fixed scope, a fixed price and an end date. We do not do positioning or naming ourselves; we work alongside partners such as Fletch. If you are a B2B SaaS or AI company that wants brand, website and product designed as one system, Weroast can be a great option for you. Michael Lock, PMM at Clarity RCM: "What came back was a complete system in Figma plus a 25-page site architecture." You can watch how we decide in the Kuhnic behind-the-scenes video.
Five questions to ask Focus Lab before you sign
These work with any brand agency, including us.
- Which engagement fits our stage, and what will the total be at the end, not per month?
- What is finished at the end of month one, and what if the work runs past plan?
- Who designs our website after the brand, and on which platform?
- What do we own at handoff: source files, guidelines, templates, AI tools?
- Which B2B SaaS or AI brands like ours have you built recently?
Hire Weroast only if
- You are a B2B SaaS or AI company past product-market fit, from Seed to Series B.
- You want brand, website and product designed by one team, with a price and end date in writing.
- Your name and positioning are settled, or you have a partner for them. We do not do positioning or naming.
Sources, checked November 2026
- Focus Lab home page (includes the FAQ) (read Nov 10, 2026)
- Focus Lab services page (read Nov 10, 2026)
- Weroast pricing page
- Weroast facts page
FAQ
Can’t find your answer?
Book a call and let’s talk
As of November 2026, Focus Lab's Focused Branding engagements start at $15,000 a month and typically total $15,000 to $50,000; Structural Rebrand engagements start at $25,000 a month and typically total $75,000 to $350,000; retainers start at $5,000 a month. Source: focuslab.agency, read November 10, 2026.
Its site lists a 6-week branding sprint for early-stage startups, comprehensive branding in 9 to 12 weeks, and complex initiatives in 12 weeks or more.
Its services page lists website design, site architecture, a UI kit or design system, and Webflow development among its interactive services.
Weroast publishes fixed plans: brand from $7,800, a homepage at $9,783 in nine days, and six pages with a design system at $22,981 in 3.5 weeks. Focus Lab prices its engagements by the month.
Yes. Weroast is built only for post-PMF B2B SaaS and AI companies, from Seed to Series B. Focus Lab works with B2B companies of all sizes, from technology to manufacturing.
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