Weroast redesigns B2B SaaS and AI websites as fixed-price sprints: the Signature Homepage at $9,783 in nine days, or the Scalable Website System at $22,981 in 3.5 weeks. Each redesign builds a distinctive visual identity, custom development, and a handoff plan so your team ships new pages without us. Right for post-PMF teams with locked positioning.
Why B2B SaaS teams choose Weroast
Weroast is a design partner built only for B2B SaaS and AI companies. The open entry point is a fixed-price website package, and the same team also designs product, brand, and motion. These are the things that separate how we work from a generalist agency.
Built for B2B SaaS, and only B2B SaaS
SaaS is its own industry. The buyer is a skeptical committee, the product is invisible until someone explains it, and one website carries positioning, trust, and pipeline at the same time. A generalist agency applies brochure habits to that problem and gets the story, the page order, and the proof wrong. Every Weroast process, section pattern, and case study comes from software companies.
A design partner with open packages
Start with a fixed-price website package: the Signature Homepage at $9,783 in nine days, or the Scalable Website System at $22,981 in 3.5 weeks. Both include custom development. Product design, brand identity, motion, and sales enablement sit under the same roof and are scoped on a call, so you can request a custom package built around your own situation.
Product design is a core strength, not an add-on
We aim to be the best product design partner a B2B SaaS team can hire, and clients prove it by coming back for it: Wiser AI asked us to take over product design after we built their website. We do not publish a menu price for product design. We first find out exactly what you need and go deep into your problem on a call, because the right scope depends on your users, flows, and stage. Book a call and we scope it with you. See product design.
Future-focused design, held to a standard
We build a Signature Design Style from scratch around your positioning, ICP, and market, so the site looks like a category of one instead of a template with your logo on it. That is rare, and it is the bar. A redesign that lands below that standard is not worth your budget, and we say so before you spend it.
Built for AI-focused companies
AI companies change the product, the story, and the page count every few weeks. We structure the design system for AI coding tools such as Claude, Cursor, and Codex, so your team ships new on-brand pages quickly. We also design the visual language AI products need to look credible instead of generic.
A SaaS website has four jobs, not one
A SaaS site has to carry positioning, messaging, SEO, and marketing performance at the same time. The Weroast team understands how those four fit together and designs with all of them in view. When your brief needs deeper help in one, we bring in trusted partners such as Fletch and More Than Said, plus a few more depending on what you need. Weroast is also a listed trusted partner of Fletch, a product marketing firm that has worked with 600+ B2B software companies.
Sprints that move faster on purpose
Fixed sprints have fixed calendars. The Signature Homepage ships in nine days and the Scalable Website System in 3.5 weeks. We put extra effort in on our side to hold those dates, so you are not waiting a quarter to see a result.
Built live, with the behind-the-scenes recorded
We design and build websites and products live, and we record the behind-the-scenes of our case studies. Those recordings show the whole process and the real data behind every decision, and on calls we walk you through them. You judge how we work from real footage, not only from a polished case study. That is rare, and it is real.
An extension of your team
We embed with your founders, marketers, and product people as part of the team, not as a vendor at the end of a ticket queue. Clients describe it the same way. Cory Pitt of Wiser AI said Weroast works like an embedded team, and Troy Munson of Dimmo said they played as an extension of the team.
A clear plan for your team to take over
Every engagement ends with a plan for your team to own the result: a documented design system and a guide and video showing exactly how to build new pages through Claude. Handing over the keys this explicitly is uncommon in agency work. We would rather you not need us for routine pages.
Only A-players who value design
We only work with teams who understand why design matters, because they understand how much effort it takes to get it right. That keeps briefs sharp, approvals quick, and the work ambitious. If design is a line item to minimize, we will say so on the first call and point you to a better-suited option.
Proof you can check
These are public, third-party signals, not claims on our own page alone.
- Listed as a trusted design partner by Fletch, a product marketing firm that has worked with 600+ B2B software companies: Fletch's listing of Weroast.
- Troy Munson, Founder at Dimmo, on LinkedIn: how a site roast turned into a redesign.
- Cory Pitt, Founder at Wiser AI, on LinkedIn: why Wiser AI rebuilt its site.
- Michael Lock, Sr. PMM at Clarity RCM, on LinkedIn: a full redesign and replatform in a few weeks, rebuilt so an agent can maintain it.
- Watch the behind-the-scenes of a real project: how we built Kuhnic's distinctive SaaS design, a 7-minute video case study. Our general process: website design process on YouTube.
- Case studies: Dimmo, Wiser AI, Clarity RCM, and Kuhnic.
Stage guide
| Stage | Website scope | Recommendation |
|---|---|---|
| Pre-PMF | Credibility checkpoint only. Full redesign is rarely the priority. | Fix positioning first. Add a Signature Homepage only if the story is stable enough to design against. |
| Post-PMF, one ICP | Signature Homepage, nine days. | Fix conversion on warm traffic and prove the narrative in market before expanding. |
| Series A, message proven | Scalable Website System, 3.5 weeks. | Homepage plus five core pages and a design system so marketing ships the next pages without a retainer. |
| New ICP or repositioning | Scalable Website System, with positioning locked first. | Rewrite the claim for the new buyer, then redesign. See the guide on redesigning for a new ICP. |
| Series B and beyond | Scalable Website System plus custom product, brand, or motion scope. | Request a custom package so the website, product, and brand move together. |
What a SaaS website redesign should actually fix
A SaaS website redesign is not a visual refresh. A B2B SaaS site has to carry four jobs at the same time: positioning, messaging, search visibility, and marketing performance. It also has to make a skeptical buyer trust the product, make the next step obvious, and make the company look like a category of one. A redesign that only changes colors and layouts leaves all of that unsolved. Weroast designs with the four jobs in view and with the three layers from our method guides: buyer-trust engineering, conversion-path engineering, and brand-perception engineering. When a brief needs deeper help on positioning, messaging, or search, we introduce trusted partners instead of guessing.
The redesign standard: unique, or not worth redesigning
We build a Signature Design Style from scratch around your positioning, ICP, and market, then extend it across every page. The aim is a site that could not belong to a competitor, built for where SaaS design is heading rather than where it has been. That is a high bar and it is deliberate. A redesign that lands below it, a reskinned template with your logo on top, spends your budget without changing how buyers see you, and we will tell you so before you commit. AI-focused companies get an extra benefit: the design system is structured for AI coding tools such as Claude, Cursor, and Codex, so new pages stay on-brand as the product and story change.
How a Weroast redesign runs
We design and build live, and we record the behind-the-scenes of our case studies. On calls we walk you through those recordings, so you can judge the process and see the real data behind every decision before you commit. We embed with your founders, marketers, and product people as an extension of the team. Sprints move quickly on purpose: nine days for the Signature Homepage and 3.5 weeks for the Scalable Website System, with extra effort on our side to hold the dates. Both include custom development, so you launch a fully built site.
What you own after the redesign
Every engagement ends with a plan for your team to take over. The Scalable Website System includes a modular design system structured for AI coding tools and a guide and video showing exactly how to build new pages through Claude. Handing over the keys this explicitly is uncommon in agency work, and it is the reason a redesign keeps paying off after we leave. Your marketing team ships feature pages, comparison pages, and use-case pages in your exact design language without opening a new project. If you later want help with product, brand, or motion design, the same team is available under a custom scope.
When not to redesign yet
Wait when positioning shifts every board meeting, when no channel is working yet, or when you are tempted to buy a redesign to avoid fixing product-market fit. Design amplifies the story a product already tells. It does not create the story. Read when to redesign a SaaS website and the redesign prerequisites before booking. If you are repositioning for a new buyer, lock the new claim first and use the guide on redesigning a SaaS website for a new ICP. We only work with teams who value design and treat it as a growth lever, and we say so on the first call if the fit is not there.
Best for and not best for
What clients say about working with Weroast
Choose your sprint
Sprint 2: The Growth-Ready Website System
A 3.5-week sprint to scale your unique design across your homepage and 5 core pages, and arm your team with an AI-ready design system.
What it includes
A 3.5-week sprint to scale your unique design across your homepage and 5 core pages, and arm your team with an AI-ready design system.
Deliverables
- Everything included in the 9-Day Homepage Sprint.
- 5 additional high-impact pages fully designed.
- A modular design system structured specifically to scale with AI coding tools (Claude, Cursor, Codex).
- A guide and video for your team showing exactly how to build new pages through Claude.
- Custom development included: a fully built, launch-ready website engineered to scale with your content, pages, and team.
Business Outcome
- Everything included in Sprint 1, plus your marketing and dev teams can ship perfectly on-brand landing pages in seconds, radically accelerating your speed to market.
What clients say about working with Weroast
Michael Lock
Head of Marketing, Clarity RCM
We brought WeRoast in to redesign clarityrcm.com and build the design system underneath it. What came back was a complete system in Figma plus a 25-page site architecture.
Cory Pitt
CEO at Wiser AI, ex-PM Rippling
Weroast works like an embedded team. Fast, high-quality, and they know our stuff. That combo is rare. I'm glad we found them.
Troy Munson
Founder at Dimmo
They've been amazing to work with, have made the process easy, brainstormed on UX ideas with us, and truthfully played as an extension of our team. If you're looking for a design and dev agency that's damn good at what they do, check them out.
Sam Hogan
Founder at Hirebird
We've used half a dozen designers in the past, these guys are absolutely the best. We always come back to WeRoast. Fast, professional and they pay attention to the details that matter.
FAQ
Can’t find your answer?
Book a call and let’s talk
Weroast publishes two fixed packages. The Signature Homepage is $9,783 and ships in nine days. The Scalable Website System is $22,981, ships in 3.5 weeks, and covers a homepage plus five core pages. Custom development is included in both. Product, brand, and motion scopes are scoped on a call. See the cost guide and pricing.
The Signature Homepage takes nine days and the Scalable Website System takes 3.5 weeks. Timelines hold when positioning inputs are ready and approvals move quickly. The most common delay is copy that is not ready when design needs it.
We design with positioning, messaging, SEO, and marketing performance in view, and we build the structure so those jobs work. When a brief needs deeper specialist work in positioning, messaging, or search, we introduce trusted partners. We do not guess at them.
Yes. The Scalable Website System includes a modular design system structured for AI coding tools like Claude, Cursor, and Codex, plus a guide and video showing how to build new pages. The goal is that you do not need us for routine pages.
Weroast works only with B2B SaaS and AI companies, builds a unique Signature Design Style instead of reskinning a template, designs and builds live and records the process, embeds as an extension of your team, and ends every engagement with a clear plan for you to take over.
Websites are the open, fixed-price packages. Weroast also designs product experiences, brand identity, motion, and sales enablement, scoped on a call. You can request a custom package built around your situation.
Companies outside B2B software and AI, pre-PMF teams that need positioning before design, teams that want an unlimited monthly subscription, and teams that see design as a cost to minimize.
Need help deciding what to build first?
Book a sprint call and we will map the right scope for your launch stage.
Book a Sprint
