SaaS homepage redesign checklist: 30 checks before, during and after (2026)

• 1. You can say what the company does and for whom in one sentence, and five people on the team say the same sentence.
• 2. The buyer is named: the role that signs and the role that uses.
• 3. You know the three things a buyer must believe to book a call, and you have proof for each.
• 4. One person approves the design.
• 5. Real inputs exist: current product screenshots, customer logos you may show, and quotes you may use.
• 6. You know what is wrong with the current homepage, from data: call notes, scroll depth, demo requests, lost deals.

• 7. The headline says what the product does, not what the company believes.
• 8. The subhead names who it is for and the outcome they get.
• 9. The first screen looks like only your company. Cover the logo: could a competitor use it?
• 10. One primary action, and it says what happens next.
• 11. Something real is visible: the product, an output, or a customer.
• 12. It loads fast on a phone, and the first screen makes sense without scrolling.

• 13. Every section has one job, and you can name it in four words.
• 14. Sections follow the order of a buyer's questions: what is it, does it work, for whom, what does it cost, what next.
• 15. A product with several jobs gives each job its own pass, instead of one crowded diagram.
• 16. Motion explains the product; it does not decorate.
• 17. Headings can be read alone and still tell the story.

• 18. Named customers or logos appear in the first two scrolls.
• 19. At least one outcome with a number or a before and after.
• 20. The product is shown as it really is, so the demo matches the page.
• 21. Integrations and the tools your buyers already use are named.
• 22. Pricing or the pricing model is one click away.
• 23. Security, data and compliance answers are easy to find if your buyers ask.

• 24. The main call to action says what the buyer will get, for example what a demo will show.
• 25. A smaller step exists for buyers still evaluating, such as pricing or a product tour.
• 26. The form asks only what sales needs for the first call.

• 27. Checked on a real phone and a real laptop, not only in the design file.
• 28. Redirects, titles, descriptions and structured data carried over, so search rankings survive the change.
• 29. Analytics events for the main actions work before launch, so you can compare before and after.
• 30. A date four to six weeks after launch to compare demo requests, scroll depth and sales-call notes with the old page.

Check 15 and check 24 came from Maven Data. The product does three jobs, extraction, a metrics layer and client dashboards, so each got its own pass instead of one diagram, and the demo button commits to what twenty minutes will show: one real source connected and one working dashboard before the call ends. That homepage was designed in one week.

Check 9 and check 18 came from Kuhnic. In a category where every AI company makes the same claims, the outcome claims lead and the proof, client logos and platform diagrams are the loudest things on the page, in a dark monochrome look no competitor shares. You can watch those decisions in the Kuhnic behind-the-scenes video.

Weroast is a design partner built only for post-PMF B2B SaaS and AI companies, from Seed to Series B. Our Signature Homepage runs this checklist in nine days for $9,783, with motion graphics and custom development included. The Scalable Website System extends it to five more pages and a design system in 3.5 weeks for $22,981. See pricing and homepage design for SaaS.

We are listed as a trusted design partner by Fletch, a product marketing firm. Checks 1 to 3 are positioning; we do not do positioning ourselves, and work alongside partners such as Fletch.

• Checks 1 to 6 pass, or you have a partner working on them.
• You want a homepage that looks like only your company, developed and launch-ready.
• You are a B2B SaaS or AI company past product-market fit, from Seed to Series B.